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Flair Magazine article

Recently, the Jamaica Moves campaign partnered with local subscription service Sugarplum to curate an exclusive fitness-themed box. Hundreds of women signed up for a surprise delivery, that had everything needed to kickstart a healthy and happy lifestyle. From triple insulated stainless steel water bottles, courtesy of automobile giants, Stewarts Automotive to Cetamol maximum strength pain tablets, the curators at Sugarplum left nothing to chance.

“I was so not disappointed,” said Kedesha , first-time Sugarplum subscriber who immediately went to social media to unbox for her followers.

“This box is bursting at the seams” posted Michelle, Sugarplum veteran, as the jam-packed boxes made their way to homes across the island.

“It was a challenging box for us “ explained Marsha McFarlane, Chief Excitement Officer of Sugarplum. Not only was this our very first fitness-themed box,  but the weight of such a phenomenal Government-led campaign and wanting to ensure we never lost the message was daunting to say the least.

Jamaicans are not getting the required amount of physical activity or nutrition in their daily routine to maintain a healthy life. Jamaica Moves is a response to the urgent need to change this. Through education and base level support, the Ministry of Health and key private and public sector partners aim to reduce Jamaicans’ risk of developing NCDs, and in turn create a healthier, happier country.

“We definitely hit a home run in the end though !” explained Marsha. I was elated when Dr. the Honourable Christopher Tufton stopped by to congratulate us on a job well done and has since been seen sporting his triple insulated water bottle as well.  The reviews have been pouring in from our subscribers and the consensus is “ the boxes were well worth the wait!”

“Undoubtedly, the Nestle Fitness Granola cereals were a big hit with subscribers.  I’ve never received so many thank you’s for discovering a “cereal” she laughed. Another item we got wonderful feedback on where the Kendel Gold Infusion teas. One subscriber mentioned that she had a hard time deciding which Kendel blend to purchase in her local supermarket noting that the sample packets received in the Jamaica Moves box provided by Kirk Distributors have now sealed the deal for her. Now she wants them all.

Jamaica Moves title sponsors National Bakery also joined in on the journey to Happy and Healthy, While their new 30% less sugar bread options could not hold in the boxes, subscribers were treated to Krunchaz Wheat Crackers and Fruit and Nut snacks.

“We worked with three categories for this box” recalls Marsha. “Fitness, Health and Happiness, the latter being what we’re known for here at Sugarplum”.  Something new that we’ve also started is pairing our boxes with influencers. Our Jamaica Moves Box was lead by the strikingly stunning and fashionable Yhordanka Akwanza ( on instagram) who was the inspiration for the addition of tassel earrings to the boxes. “We wanted to ensure our subscribers had a “feel good, look good” moment as well. That’s very important especially for women looking to stay motivated on a fitness journey”.

The partnership with Yhordy, who coincidentally is also the COO of Eyeland Eyewear saw  Sugarplum subscribers receiving an offer for FREE prescription glasses and lens in every premium box.

“She (Yhordy) definitely brought the happiness with her as she is such an inspirational woman on  and off camera (pun intended)” reflected Marsha.

Leading up to delivery, subscribers were also pleasantly surprised with random giveaways of Active Smart Wristbands by Asafa Powell and Champion sneakers from Payless Shoesource. Both are absolute necessities and we love how affordable they are as well.

The idea was to inspire women to get moving but not only that, they had to enjoy the journey to stick with it. I think the one item subscribers would agree solidified this message were the personalized water bottles from Stewarts Automotive. I’m encouraged by the support we received to bring that message to life and how revolutionary the Stewarts team was to partner with us on what essentially is as a “beauty box” for women.

I’m extremely humbled that they (Jamaica Moves and all box partners) took a chance with this partnership, as we build a community and country of women on the journey to happy and healthy.


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